Thanks to those of you who replied to me about RTÉ. I don’t normally get many comments on this blog because so very few people know it’s here. Your responses have got me thinking and it’s great to know that It’s NOT just me!
On September 4th I emailed RTÉ, this is what I said:
“Hello, I’m interested to know what kind of guidelines you have to adhere to regarding advertising on the RTÉ web site. Can you advise? I’m left wondering because personally, I’ve felt that the sheer amount of Bulmers ads on your home page this week has been too much. Maybe I’m overreacting but I don’t know the rules. It seems that that’s a lot of booze advertising for the daytime users.
Here’s a link to my blog where I mention my concern: http://www.mylifelists.com/blogs/
I sent this email to the ‘onlineproduction’ email address as recommended on the RTÉ web site (as this is a query about the web site). As of today, I’ve had no reply.
I’ve taken a good look at the documents on the RTÉ site including ‘The definitive version of RTÉ Programme Standards and Guidelines’. On page 87, under the heading ‘RTÉ’s Online Services’ it says:
“The same standards which apply to RTÉ’s services on radio and television also apply to RTÉ Online.”
Further on in that section:
“Awareness that children may access websites without parental supervision must be taken into account at all times by those with editorial responsibility for the contents of RTÉ Online.” (Note ‘editorial responsibility’).
Regarding Advertsing (Page 82):
“There are guidelines on advertising, children and broadcasting, product placement and sponsorship which must be observed.”
I’ve not been able to find out what the guidelines are. I’d love to look at them to see what they say about alcohol advertising.
On September 4th I also emailed the BCC (Broadcasting Complaints Commission) to ask what guidelines have to be met. I received a reply on September 7th:
….”Although the RTE website does fall within the remit of the BCC, this is only with regard to news and current affairs.”
“In relation to your complaint, you are required to contact RTE directly. You may wish to send your concerns to firstname.lastname@example.org.”
The thing is, I don’t actually know if I have a complaint (although I suspect I do), I just want to know what the guidelines are.
The BCC suggested I contact the ASAI (Advertising Standards Authority for Ireland). I’ve done this today. I’ve asked them about guidelines. I didn’t do this in the first instance because from what I can make out, the ASAI deal mainly with the suitability of an advert and not so much with when and where it is shown.
Well, I’ve got a little bee in my bonnet now, I’ll keep you posted when (if) something happens.
Life in Currane