It’s not just me, RTÉ (part 5)
Impressive response from RTÉ. One of the new email addresses I tried, seems to have got me through to the right people and they clearly have a procedure for dealing with questions like mine. The status of my query has been updated several times today. I expect a response soon
Meanwhile, I’m still not happy with the 75% adult thing. I feel very uncomfortable about it. You see, referring back to ‘The definitive version of RTÉ Programme Standards and Guidelines’ as mentioned in part 2:
“The same standards which apply to RTÉ’s services on radio and television also apply to RTÉ Online.”
As well as the 75% rule, the Alcohol Marketing, Communications and Sponsorship Codes of Practice. states under the Television section:
Where alcohol advertising is permissible under audience profiling a maximum of 25% of sold
advertising time and only one in four advertisements for alcohol products is permissible across
the broadcast day excluding the period from 6 a.m. to 10 a.m. Additionally no more than two
advertisements for alcohol products can appear in any commercial break. The full provisions of this
clause are specifically intended to apply to the peak viewing periods from 6pm to 11.30pm.
and also:
Family ‘breakfast’ TV time (6am -10am) will be treated as children’s viewing time and will not carry
any alcohol advertising.
The adverts I’m concerned about, were visible for at least 72 consecutive hours including during “Family ‘breakfast’ TV time”.
