Blog from the Bog

I’ve had a response, here it is*:

(*I’ve chopped off the first line which was nice and friendly and the last line which includes the name and job title of the person who responded)

Many thanks for your enquiry.

In relation to advertising guidelines, RTÉ adheres to both guidelines from ASAI, The Alcohol Monitoring Bureau, the BCI and  its own internal Guidelines.

The guidelines listed above are directed primarily at broadcast and where possible, emulated across online properties, however in certain instances are
stricter – for example, no advertising is carried across children’s websites or children’s programmes on the RTÉ player.

Specifically with respect to your query relating to alcohol advertising, rté.ie does carry alcohol advertising in accordance with industry guidelines and our own internal guidelines.

I have attached an excerpt below from the Alcohol, Marketing, Communications and Sponsorship Codes of Practice, for your information:

‘The Codes herein are based on the principle of audience profiling across all media and sponsorships
whereby alcohol advertising/marketing is not permitted unless the relevant
medium has an adult audience profile of 75% or greater.

In addition, where alcohol advertising is permissible under audience profiling a weight ceiling will
apply across all media and sponsorships whereby alcohol advertising will be limited to no more
than 25% of available space on any occasion’

I can confirm that we are in compliance in relation to your query.

Kind Regards,

Not a bad email really. I’m going to let it sink in, over the weekend, before I say anything.

Life in Currane RTÉ, TV